Check the root urls.py below
urlpatterns = patterns('',
url(r'^admin/', include(admin.site.urls)),
url(r'^i18n/', include('django.conf.urls.i18n')),
url(r'', include(application.urls)),
)+ static(settings.MEDIA_URL, document_root=settings.MEDIA_ROOT)
And in your settings.py file, make sure you define media_root and media_url
location = lambda x: os.path.join( os.path.dirname(os.path.realpath(file)), x)
TEMPLATE_DIRS = ( location('templates'), OSCAR_MAIN_TEMPLATE_DIR, )
STATIC_URL = '/static/'
STATIC_ROOT = location('static')
MEDIA_URL = '/media/'
MEDIA_ROOT = location('media')