The bank needs to increase the number of deposits to ensure the stability of the loan business and reduce risks, enhancing its own profitability.However, Blindly selecting client groups will cause a waste of staff time and energy, thereby increasing unnecessary operating costs.
The data is related to direct marketing campaigns of a Portuguese banking institution, ordered by date (from May 2008 to November 2010). The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to know if the product (bank term deposit) would be ('yes') or not ('no') subscribed. The classification goal is to predict if the client will subscribe to a term deposit. Number of Instances is 45211 and number of attributes is 17( one output attribute).