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View Code? Open in Web Editor NEWQuestion (1) URL shortening is a technique on the World Wide Web in which a uniform resource locator (URL) may be made substantially shorter in length and still direct to the required page. This is achieved by using an redirect on a domain name that is short, which links to the web page that has a long URL. This is convenient for messaging technologies that limit the number of characters that may be used in a message, such as Twitter. Other uses of URL shortening are to "beautify" a link, track clicks, or disguise the underlying address.