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This case study is part of the Google Data Analytics Professional Certificate. It focuses on Bellabeat, a wellness brand for women, and provides analysis on smart device usage to inform and refine their marketing strategy. RStudio, a programming tool built for R, was employed to clean, analyse and visualise the data.

Home Page: https://www.kaggle.com/code/thuhangtranova/bellabeat-case-study

R 100.00%
bellabeat bellabeat-case-study google-data-analytics google-data-analytics-capstone-project marketing r r-language rstudio

bellabeat_case_study's Introduction

Hi there, I'm Annie ₍˄·͈༝·͈˄*₎◞ ̑̑

Welcome to my GitHub

My first-ever experience with coding dates back to 2013 when I experimented with Tumblr HTML. At that time, I only aimed to create a visually appealing personal page showcasing my interests. While I thoroughly enjoyed designing my page, as a young teenager, the thought of pursuing coding professionally never crossed my mind. Consequently, it remained a sporadic hobby I indulged in during my free time.

Fast forward to my university years, I encountered programming again, this time in the form of data analysis. It was during this period that I discovered my genuine interest in working with data—from data preparation to analysis, and particularly data visualization. I found immense satisfaction in transforming data into insightful and meaningful results.

Driven by this newfound passion, I decided to complete two online programs focused on data analytics. The projects from both programs can be explored in my repositories. Feel free to take a look ◕⩊◕

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