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A machine learning clustering model for customer segmentation to define marketing strategy.

Home Page: https://sidharth178.github.io/Customer-Segmentation-Using-5-clustering-algorithm/

Jupyter Notebook 99.55% Python 0.45%
machine-learning k-means-clustering agglomerative-clustering dbscan-algorithm gaussian-mixture-model spectral-clustering-algorithm segmentation

market-segmentation-in-sbi-life-insurance's Introduction

Market Segmentation in SBI life Insurance

Objective :

This case requires to develop a customer segmentation to give recommendations like saving plans, loans, wealth management, etc. on target customer groups. image

Data Description :

The sample Dataset summarizes the usage behavior of about 9000 active credit card holders during the last 6 months. The file is at a customer level with 18 behavioral variables.

Data :

Use the below link to download the Data Set:here

Algorithms used :

In this dataset i've used five clustering algorithm to perform segmentation.These algorithms are given below.

Dependency Libraries :

  • Python 3.x
  • scikit-learn
  • scipy
  • pandas
  • numpy
  • matplotlib
  • seaborn
  • jupyter notebook

Installation Commands :

If using pip ->

  • Pandas: - pip install pandas
  • numpy: - pip install numpy
  • scipy: - pip install scipy
  • scikit-learn: - pip install scikit-learn
  • matplotlib: - pip install matplotlib
  • seaborn: - pip install seaborn
  • jupyter notebook: - pip install jupyter

If using anaconda ->

  • Pandas: - pip install pandas
  • numpy: - pip install numpy
  • scipy: - pip install scipy
  • scikit-learn: - pip install scikit-learn
  • matplotlib: - pip install matplotlib
  • seaborn: - pip install seaborn
  • jupyter notebook: - pip install jupyter

Troubleshoot

Any issues??? Feel free to ask.Linkedin

If you find this repo useful,don't forget to give a ⭐

Thanks! ❤️

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