I am excited to share that I have successfully completed my first task as a Graphic Designer Intern at SkillCraft Technology. This README outlines the details of the task, the approach I took, and the key learnings and resources I discovered throughout the process.

The first task assigned to me was to create digital posters or flyers for a public relations or marketing campaign for any brand or awareness campaign. To accomplish this, I conceptualized an imaginary soft drinks brand called "FRUiTiX". FRUiTiX is a brand that sells natural, no-added-preservative soft drinks.

FRUiTiX is envisioned as a brand offering a range of natural soft drinks with no added preservatives. The brand aims to promote a healthy lifestyle while delivering delicious and refreshing beverages. The target audience for FRUiTiX includes health-conscious individuals and families looking for natural drink options.

The objective of this task was to design a digital poster for brand awareness and to launch a campaign promoting FRUiTiX. The poster needed to capture the essence of the brand and effectively communicate its unique selling points to the audience.

1. Understanding the Brand: I started by defining the brand identity of FRUiTiX, focusing on its natural and preservative-free attributes.
2. Target Audience Analysis: I researched the preferences and behavior of the target audience to create a design that resonates with them.
3. Inspiration and References: I looked for inspiration from existing brands and design trends in the beverage industry to inform my design approach.

1. Color Combinations: I explored various color combinations that reflect the natural and fresh essence of FRUiTiX. Blue hues were chosen to symbolize health and energy.
2. Typography: I selected clean and modern fonts to enhance readability and convey a sense of freshness and simplicity.
3. Visual Elements: I incorporated images of fruits and natural elements to emphasize the brand's core values. The positioning of these elements was carefully considered to create a balanced and visually appealing design.

1. Design Software: I used Canva to create the digital poster.
2. Mockup Resources: I discovered various online resources for mockups, which allowed me to present the poster in a realistic and professional manner.
3. Color Palettes and Fonts: I utilized tools like Coolors and Google Fonts to select the appropriate color palettes and fonts for the design.

1. Color Theory: I gained a deeper understanding of color combinations and their impact on brand perception and audience engagement.
2. Element Positioning: I learned about the importance of element positioning in creating a cohesive and visually appealing design.
3. Mockup Utilization: I discovered valuable resources for mockups, which enhanced the presentation of my design.
4. Graphic Design Principles: This task helped me reinforce various graphic design principles, including balance, contrast, and hierarchy.

Completing this task has been a rewarding experience. It allowed me to apply my graphic design skills in a practical setting and provided valuable insights into the intricacies of brand promotion and campaign design. I look forward to taking on more challenges and continuing to grow as a graphic designer during my internship at SkillCraft Technology.