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trade_area_analysis's Introduction

Technical Documentation for Trade Area Analysis

I. Component preparation for trade area analysis

1. Prepare a hexagonal grid over a selected territory

  • Form a hexagonal grid
  • Given a diameter for the hexagons to build and a GeoDataFrame on the territory
  • Overlay the grid on top of the original territory GeoDataFrame

2. Component Preparation for Trade Area Analysis

  • Prep hexagonal grid over a selected territory

  • Prep hexagonal-based aggregations over the available external data sources

    • Worldpop data: Population data
    • OSM data: Point of interest data
    • Carto data: Consumer spending data & Socio-demographic data
    • Unacast data Pitney Bowes points of interest data

  • Construct a single file with all hexagonal-based data(grid + aggregations)

  • Visualize the data

II. Trade Area Analysis Execution

  1. Derive density

  2. Derive urbanicity

  3. Derive trade area distance

  4. Form a dataset for further analysis

  5. Visualize the data

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