Social Media Cheat Sheet
General
- Be slow and consistent. Aim for once a month.
Identity
Character/Persona
- Friendly, nomadic, awesome, unconventional, witty...
Tone
- Personal, direct...
Language
- Fun, creative..
Culture
- Nomads unite! Revile in the awesomeness of the universe!
Mailchimp
General
Purpose
- To Bring traffic to site, encourage users to follow/share on social media
Target
- Users already familiar to site.
Proposed Strategy
- Email with just enough content to bring people to the site.
Example
subject
- New post from NAF
content
- We bring you the worlds most badass nomads. This months post features {{post.title}}.
![](https://camo.githubusercontent.com/2b1c017a390228e7d5767b428a42b36bb94f49c149f6945a2e1b6f4e2ee1bdf5/68747470733a2f2f64333377756272666b69306c36382e636c6f756466726f6e742e6e65742f306366623732366437333636626664373833366564636630633639303865393231376437633561642f62386139662f6173736574732f696d672f706f7374732f7279616e2f7279616e2e706e67)
Follow the link below and come check it out. You'll love it.
{{post.url}}
Your friends at NAF
Twitter
References
General
Purpose
- retweets
Target
- The world
Strategy
- Be awesome
time
- Post @ 3PM on Friday
How to get Retweets ?
lenght
- The average length of a viral headline is 62 characters.
language
- Most Popular Words in Viral Headlines excel
use
- you, twitter, please, retweet, post, blog, free, media, help, please retweet, great, social media, 10, follow, how to, top, blog post, check out new blog post
don't use
- game, going, haha lol, but, watching, work, home, night, bed, well, sleep, gonna, hey, tomorrow, tired, some, back, bored, listening
Do:
- Shorten link with bit.ly
- Use hashtags
- Ask people to retweet
- Appeal to emotion
- Mention that it's a new blog post
- Use imperative words
- Be surprising, smart, critical
- Reference science, history, hacks.
- Use numbers
- Use lots of superlatives
- Sound human
- Use 'why' to give explanations
- Write question's that reference the reader
- Use How-to-phrases to teach or explain
- Use novel ways to combine words
Proposed Strategy
if
- Can think of something super witty! Great, use that.
else
- Say something random comparing the {{post.title}} to something characteristic about a place on earth. (preferably a place featured in the post)
Examples
-
Looks like we have a badass over here. No seriously, we do. Check out {{post.title}} on NAF.
-
Hotter than the sand of the Sahara desert, {{post.title}} adventures will blow your mind. Check it out.
-
The icebergs in Antarctica don't have shit on {{post.title}}. She/he is cool as hell.
Instagram
References
General
Purpose
- get followers
Target
- The world
Strategy
- Be awesome
time
- Post @ 5PM on Friday
How to get followers ?
Do:
- Use Hashtags and Emojis (No more than 5)
- #NAF #ontheroad #trav #lifestyle #nomads ?
- Use call to actions (ask users to share)
- Promote hashtags accross other platforms
Proposed Strategy
- Use the "where are you from" section followed by hashtags.