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A retail company wants to create a roadmap for its sales and marketing activities. To plan for the medium to long term, the company needs to predict the potential value that existing customers will bring in the future.

Home Page: https://medium.com/@emre_ates/powering-strategic-decisions-with-data-senior-leaders-roadmap-to-crm-analytics-9f6f47b4a9b3

License: MIT License

Python 100.00%
bg-nbd cltv cltv-prediciton gamma-gamma return-on-investment roi segmentation churn-analysis churn-prediction churn-rate

cltv-prediction-using-bg-nbd-and-gamma-gamma-models's Introduction

Hi 👋, I'm Emre Ates

Experienced Marketeer and Passionate Data Scientist

With 12 years of experience leading and executing marketing projects across diverse industries—paper and packaging, video gaming, and fintech—I have a proven track record of driving robust sales growth, increasing leads, and fostering customer loyalty through strategic partnerships, digital advertising, and CRM analytics.

I am also passionate about data science and machine learning. Recently, I completed a bootcamp organized by Miuul where I learned valuable skills such as Python, Cohort Analysis, CLTV Prediction, Recommendation Systems, and Machine Learning. I am eager to apply my data analysis and problem-solving skills to generate insights and optimize marketing/sales performance. I am looking for a new challenge where I can leverage my data science expertise to make a positive impact.

  • 📝 I regularly write articles on medium/@emre_ates

  • 📫 How to reach me: [email protected]

  • 📄 Know about my experiences here.

  • Together, we will not only work with data but also decide how to create strategies from the data at hand. Let's embark on a journey that leads to deeper connections with your customers and data-driven success!

shape your strategy with data scientist | Emre Ates

Connect with me:

emreates reates @emre_ates

Languages and Tools:

git mssql python

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