• GitHub - versioncontrol, syncing, asyncronous comms
• MarkDown - symantec and non proprietary writing format
• Cleaver or similar for presenting

	intel/
		- internal/
			- Team
			- Marketing Efforts
		- external/
			- Competitors Personas
			- Client Personas
				- Contrast current vs future
	deliverable/
		- Presentation
		- Supporting material
		- Goals
			- internal/
				- Team
				- Marketing Efforts
			- external/
				- Competitors Personas
				- Client Personas

Intel is what we need to find out

####Internal Audit of our current situation.

#####Team Who is the team?

#####Marketing Efforts Figure out the impact/extent/flavor of our digital presents

• Contrast current vs future

The things we want to communicate.

####Presentation The pitch itself

####Supporting material Handouts, supporting docs, what we find + prove + is important