This repository is used for week 4 challenge of 10Academy. The objective of this project is to determine if the creativity and interactivity of ads had an impact on brand awareness.
I used three approaches
- Classical AB test ( AB-Test.ipynb )
- Sequential AB test ( Sequential.ipynb )
- Machine Learning based aproach ( ML_BASED-Final )
All three approaches showed that no significant conclusion that the interactive ads performed better than the dummy ones can be made from the given dataset.
The main problem with the analysis was the low sample size. The problem wasn’t a result of low traffic but rather low engagement from users. The dataset had more than 8000 records but only just over a 1000 were used.This is a result of users not having enough incentives to answer the questions.