moriamsulaimon / customer-acquisition-analysis-using-google-looker-studio Goto Github PK

This is a customer acquisition analysis using the customer app acquisition report from 2020 to 2022. The analysis is aimed at reviewing the effectiveness of ad spend on Facebook and Google Ads towards achieving marketing campaign goals.

The analysis covers;

• Key metrics such as total spend, number of app install and so on to track effectiveness
• Conversion rates at different steps of goal completion
• Ad spend vs Ad budget
• Lifetime value
• Cost per app install

The data visualization is designed on Google Looker Studio.

View Interactive Dashboard

The insights gotten from the analysis have been put together in the slide deck.

View Insight Slide Deck