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clv-analysis's Introduction

Customer Lifetime Value & RFM Analysis

What is Customer Lifetime Value (CLV)?

Customer lifetime value or CLV is a forecast over a period of time of a customer’s monetary value to the company after considering the association with the customer. Customer lifetime value helps in understanding the profits that a company would make from a customer’s in his or her association over a time period.

Customer Purchase Patterns

"purchase_patterns.png"

Customer Segments with Recency & Frequency

"customer_segments_recency_frequency.png"

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