mixpanel-ruby is a library for tracking events and sending Mixpanel profile updates to Mixpanel from your ruby applications.

gem install mixpanel-ruby

require 'mixpanel-ruby'

tracker = Mixpanel::Tracker.new(YOUR_TOKEN)

# Track an event on behalf of user "User1"
tracker.track('User1', 'A Mixpanel Event')

# Send an update to User1's profile
tracker.people.set('User1', {
    '$first_name' => 'David',
    '$last_name' => 'Bowie',
    'Best Album' => 'The Rise and Fall of Ziggy Stardust and the Spiders from Mars'
})

The primary class you will use to track events is Mixpanel::Tracker. An instance of Mixpanel::Tracker is enough to send events directly to Mixpanel, and get you integrated right away.

For more information please visit:

• Our Ruby API Integration page

• The usage demo

• The documentation

The official Mixpanel gem is built with simplicity and broad applicability in mind, but there are also third party Ruby libraries that can work with the library to provide useful features in common situations. One in particular is MetaEvents, a third party gem which provides support for client-side tracking in Rails applications, super-properties-like persistent properties, and a DSL for defining your events.

• Allow unset to unset multiple properties

• Added Consumer#request method, demo with Faraday integration

• All objects with a “strftime” method will be formatted as dates in people updates.

• The default consumer now sends requests (and expects responses) in verbose, JSON mode, which may improve error reporting.

• Allow ip and optional_params arguments to be accepted by all Mixpanel::People methods (except #destroy_user)

• Compatibility with earlier versions of ruby. Library development will continue to target 1.9, so later versions may not be compatible with Ruby 1.8, but we love patches!

• tracker#import added

• Change to internal tracking message format. Messages written by earlier versions of the library will not work with 1.0.0 consumer classes.

• alias bugfixed

• Fixes to tests to allow for different timezones

• Support for optional/experimental people api properties in people calls