At the time of this experiment, Udacity courses currently have two options on the course overview page: "start free trial", and "access course materials". If the student clicks "start free trial", they will be asked to enter their credit card information, and then they will be enrolled in a free trial for the paid version of the course. After 14 days, they will automatically be charged unless they cancel first. If the student clicks "access course materials", they will be able to view the videos and take the quizzes for free, but they will not receive coaching support or a verified certificate, and they will not submit their final project for feedback.

In the experiment, Udacity tested a change where if the student clicked "start free trial", they were asked how much time they had available to devote to the course. If the student indicated 5 or more hours per week, they would be taken through the checkout process as usual. If they indicated fewer than 5 hours per week, a message would appear indicating that Udacity courses usually require a greater time commitment for successful completion, and suggesting that the student might like to access the course materials for free. At this point, the student would have the option to continue enrolling in the free trial, or access the course materials for free instead. This screenshot shows what the experiment looks like.

The primary aim of Udacity is to improve the overall student experience and improve coaches' capacity to support students who are likely to complete the course.

Null Hypothesis : The null hypothesis is that this approach might not make a significant change and might not be effective in reducing the early Udacity course cancellation.

Alternative Hypothesis : The alternative hypothesis is that this might reduce the number of frustrated students who left the free trial because they didn't have enough time, without significantly reducing the number of students to continue past the free trial and eventually complete the course.