Overview of the analysis:
The purpose of this analysis is to determine if there is any bias towards reviews that were written as part of the Vine program.
Results:
The analysis of a selected data showed us that there are:
-
47 Vine reviews and 8362 non-Vine reviews.
-
15 of Vine reviews were 5 stars and 4332 of non-Vine reviews were 5 stars.
-
32 % of all Vine reviews were 5 stars and 52% of non-Vine reviews were 5 stars.
Summary:
In this particur case having a paid Vine review didn't really make a difference in the percentage of 5-star reviews. The Vine program didn't incentivize positive coverage. Also, to note that there weren't too many paid reviews.