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The goal of this clustering project is to applies a K-Means Clustering machine learning model to segment customers based on their unique behavior. The outcome enables more impactful retargeting campaigns by employing personalized marketing strategies tailored to different customer segments.

Home Page: https://www.linkedin.com/in/lanafuadi/

License: MIT License

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business-solutions clustering-algorithm data-science insight-data-science kmeans-clustering machine-learning segmentation unsupervised-learning

kmeans_clustering's Introduction

Leveraging K-Means Clustering for Retargeting Campaign

The goal of this clustering project is to applies a K-Means Clustering machine learning model to segment customers based on their unique behavior. The outcome enables more impactful retargeting campaigns by employing personalized marketing strategies tailored to different customer segments.

You can connect with me on LinkedIn..


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