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This repository is for tencent advertising algorithm competition

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tencent_adv's Introduction

tencent_adv

This repository is for tencent advertising algorithm competition

1. 数据说明

1.1 ad.csv

creative_id	ad_id	product_id	product_category	advertiser_id	industry
素材id[1, 4445720]	属于某个广告id[1, 3812202]	该广告中宣传产品id[1, 44314]	广告产品所属类别id[1,18]	广告主id[2, 62965]	所属行业id[1, 335]

1.2 click_log.csv

time	user_id	creative_id	click_times
某一天[1, 91]	用户id[1, 900000], [3000001,4000000]	用户点击的素材id[1, 4445720]	当天该用户点击该素材次数[1, 185]

1.3 user.csv

user_id	age	gender
用户id	用户年龄[1, 10]	用户性别[1, 2]

2. 数据预处理

2.1, 连接三张表

creative_id	ad_id	product_id	product_category	advertiser_id	industry	time	user_id	click_times	age	gender
素材id	属于某个广告id	该广告中宣传产品id	广告产品所属类别id	广告主id	所属行业id	某一天	用户id	当天该用户点击该素材次数	用户年龄[1, 10]	用户性别[1, 2]

2.2 网络输入

creative_id	ad_id	product_category	advertiser_id	time	click_times
素材id	属于某个广告id	广告产品所属类别id	广告主id	某一天[1, 91]	当天该用户点击该素材次数

2.3 网络输出

age	gender
用户年龄[1, 10]	用户性别[1, 2]

3. 网络模型

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