As 24% of its customers left in the most recent quarter, a telecommunications business (Telco Co.) that sells residential Voice and Internet services has a serious churn problem. TelCo has a contract with me that complies with the following business requirements because it wants to use a predictive model to implement client retention strategies:
Identify the most accurate prediction model for customer churn risk. Describe how each predictor's relative impact on the model's predictions is affected.
Data collection EDA and check class imbalance Feature engineering Train model Evaluation Recommendation