This project has been done as a capstone project for the Google Data Analytics course, completed at Coursera. The goal is to analyze a public data from fitness tracker smart devices in order to support the marketing strategy of Bellabeat, a high-tech manufacturer of health-focused products for women.
The tools used were R programming language, RStudio, and packages tidyverse
, lubridate
, skimr
and patchwork
.
You can access the complete analysis on this file.