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Generating Keywords for Google Ads (DataCamp Project)

Automatically generate keywords for a search engine marketing campaign using Python.

Project Description

You work for a digital marketing agency, which is approached by a massive online retailer of furniture. You are tasked with creating a prototype set of keywords for search campaigns for their sofas section. With your Python skills, you will efficiently create these keywords!

The most important task in structuring a search engine marketing account is mapping the right keywords to the right ads and making sure they send users to the right landing pages. Having figured that out is a big part of the account setup and makes the life of the account manager much easier.

Technology

  • Python

Topics

  • Data Manipulation

Outline

  1. The brief
  2. Combine the words with the product names
  3. Convert the list of lists into a DataFrame
  4. Rename the columns of the DataFrame
  5. Add a campaign column
  6. Create the match type column
  7. Duplicate all the keywords into 'phrase' match
  8. Save and summarize!

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