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devikag999's Projects

propensitytoconvert icon propensitytoconvert

Propensity models make true predictions about a customer’s future behavior. With propensity models you can truly anticipate a customer's future behavior. Here we focus on building a combination of a Propensity to convert and a Propensity to buy models that can influence the kind of marketing campaigns we adopt and who we decide to target (predicted converters vs non-converters) leading to spend optimizations that eventually increase the ROI on digital marketing campaigns.

swirl_courses icon swirl_courses

:mortar_board: A collection of interactive courses for the swirl R package.

talos icon talos

Hyperparameter Optimization for Keras Models

telecom-churn- icon telecom-churn-

The business objective is to identify and model building high valued customers who are potential churners and recommend strategies by identifying important variables that are strong predictors of churn in churn phase.

vim icon vim

The official Vim repository

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