daranadine / phase1_group_project Goto Github PK

Authors: Peter Vuong, Dara Estrada

presentation.pdf is a slideshow presentation

student.ipynb a Jupyter notebook containing all analysis and visualizations for this project.

Data is a directory containing all data used in project. - bom.movie_gross.csv.gz - im.db.zip - tn.movie_budgets.csv.gz

Images contains images used in this README.md

Notebook is a Jupyter notebook of cleaned data

Microsoft is launching an expansion into the movie studio industry. The objective of this project is to provide the client with an analysis of historic data to identify top competition and mitgate launch risks. Our team narrowed their focus to evaluate potential competitors with simiar IP's, genres with the highest earnings and what time of the year is advantageous for a release.

We found that obtaining the median gross box office earnings, discovering the highest grossing genres, alongside the highest grossing season of the year all worked well to address the client goals.

For this project we focused on the following three questions: Who are Microsoft's major competitors if they launched a movie studio? Which are the highest-grossing movie genres? What time of the year is best to release a movie? The reason for these specific

Sources

We selected three sources to obtain data from: IMDB, The Numbers, and Box Office Mojo. These were chosen due to how well the information corresponded to our questions, along with their ease to effeciently combine in our limited time frame.

Description

The datasets that were provided contained outliers that skewed data. This lead the group to prioritizing a median measure of central tendency instead of a mean.

Visualizations presented in the slides and notebook

Median Worldwide Gross Earnings in Millions

Top Movie Genres by Median Worldwide Gross in Millions

Best Season for a Release (Median Worldwide Gross)

What would we recommend the client do as a result of this work?

Return on investment is perhaps a more important figure to microsoft than profit values alone. We would need more complete budget data to be able to confidently draw any conclusions using this metric. Also, there is the need to look at an international market. With additonal data and time we would like to explore the impact international directors have on the bottom line. It may be worth Microsoft's time to consider looking into directors, including foriegn to perhaps reach a broader audience to boost earnings.

The Flatiron school

IMDB

The Movie Database

Numbers

jlombino