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b2b-sales-analysis's Introduction

B2B Sales Analysis

We have data recording sales made by a company in span of ~3 years. Each datapoint contains, most basic info like name of customer, total value of transaction etc. The data needs to be cleaned before it can be used.

Purpose

Analysis without actionalble insights, is just a fancy play. Our goal is to give the company insight into its sales data and suggest where improvements could be made.

Where does your business come from?

Overall Sales Trend

Around 65% Sales Each Quater Comes From 30 Companies.

Party Wise Sales Trend

Around 92% Sales Each Quater Comes From 6 States.

State Wise Sales Trend

Repeat Customers And Customers Churn.

44.95% Of Your Customers have made just 1 order with you.

You've excellent repeat customer rate of ~70%

Every Quater You Lose 10-30% Of New Customers you acquired in previous quater.

repeat and churn

List of your valuable customers, who you might be loosing.

Churned Customers

Customer Segemetation

There are four segments of your customers most of your business comes from 2 or these 4 segments.

Customer Segments

Actions

Create Sales Target For Major States

Create Sales Target For Customer Segments

Proactively find and reduce churned customers

Find out why so many customers place just 1 order with you

Invest in good CRM Software

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