Customer Segmentation is the subdivision of a market into discrete customer groups that share similar characteristics. Customer Segmentation can be a powerful means to identify unsatisfied customer needs. Using the above data companies can then outperform the competition by developing uniquely appealing products and services.
Dataset: https://www.kaggle.com/vjchoudhary7/customer-segmentation-tutorial-in-python
Notebook on Kaggle : https://www.kaggle.com/basel99/customer-segmentation-using-k-means-clustering