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Sentiment analysis conducted on customer reviews (English) made on products available on Daraz Pakistan, an e-commerce platform. The primary objective is to classify these reviews into positive, negative, and neutral sentiments, providing valuable insights into customer perceptions and feedback. This report aims to present a comprehensive overview of the entire process, including data collection, labeling, feature selection and extraction, model development, testing, and results. Additionally, it addresses the problem statement, provides a literature review summarizing previous work in this field, discusses the limitations encountered during the analysis, suggests future improvements, and concludes with key findings and recommendations.