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In planning our business, we have information from our own knowledge on sneakers as we all collect them. We also conducted a survey that was distributed to Northampton Area High School . We choose to distribute our survey there because teens and young adults are our target market. The information that we gathered from this survey helped us understand what our target market would pay and what they think would make our company Laced Up a successful business. This survey also gave us useful demographic information. We have also have done various studies and analysis on the top grossing sneaker stores such as Foot Locker, Champs Sporting Goods, Nike, and Flight Club New York. These studies gave us an idea of what makes them successful. As a small business we would one day like to be on a large scale across the United States

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