History of the Company
Flysafe Analytics is a sub-division of Flysafe Airlines which is an international Airline company. All the data management and processes for Flysafe Airlines are handled by Flysafe Analytics. The analytics company does sales forecasting, social media analysis and digital marketing analysis. The customer can book and buy tickets from the website and can leave reviews for particular flights regarding flights and customer service experiences. The website has been storing data for a few years now. Since there are lots of flights on daily basis, flight reviews are there as well. In the 21st century, data has become an integral part of almost every aspect of our lives. From the way we shop and communicate, to the way we work and make decisions, data plays a critical role in helping us navigate an increasingly complex and interconnected world.The importance of data insights in the 21st century cannot be overstated. By analyzing and interpreting data, businesses and organizations can gain valuable insights into their customers, operations, and markets. This, in turn, allows them to make more informed decisions, optimize their processes, and improve their performance.
Problem Statement and Project Objective
The sales department has reported that ticket sales have fluctuated drastically and as a part of finding out the reason for changes in sales, the data team is analysing data from different domains. Our team is analysing the customer review collected from the website. The objective of our team is to find out the sentiment from the customer review and perform context analysis on the dataset so as to extract more insights from the data and identify the root cause of this drastic fluctuation of sales.
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