| Business Focus |
Provides accounting, tax, and advisory services to small businesses (turnover less than $4 million). |
Offers tax, accounting, BAS, and advisory services to individuals, businesses, partnerships, and SMSFs. |
Specializes in personal tax return preparation and advisory services for individuals and small businesses. |
Specializes in personal and business tax return preparation, including bookkeeping, sole traders, and partnerships. |
| Franchise Model |
Shopfront model with strong community ties; franchisees hold majority ownership (60% of shares). |
Flexible model with options for home-based, mobile, or office-based services; full-time and part-time structures available. |
Traditional franchise with brick-and-mortar locations, following a proven system developed over decades. |
Shopfront model with strong brand recognition; franchisees operate from physical offices with comprehensive support. |
| Initial Investment |
$50,000 plus GST for a new territory; option to acquire existing practices. |
$0 - $15,000 depending on the purchase category, with tax-deductible franchise fees. |
Franchise fee ranges from $35,000 to $100,000 depending on location and territory size. |
Minimum setup cost of $48,000, with ongoing payments ranging from $20,350 to $185,000 depending on location. |
| Training and Development |
43 days of initial training covering tax, accounting, marketing, and business development; ongoing professional development. |
Ongoing training, workshops, and mentoring provided for both tax agents and non-tax agents. |
Comprehensive initial training (up to 12 weeks) on tax preparation, marketing, and customer service; ongoing support provided. |
Ongoing training and support provided, including marketing, promotional materials, and guidance from experienced professionals. |
| Revenue Potential |
Expected turnover between $300,000 and $500,000 after five years, with increasing profitability. |
Non-tax agents must meet minimum performance targets starting from $15,000 in the first year. |
Average franchise revenue ranges from $150,000 to $500,000+ depending on the location. |
Franchisees can expect high-reward potential with income depending on client base and territory size. |
| Marketing and Lead Generation |
Shopfront visibility and digital marketing (SEO, Google Ads, social media) supported by TaxAssist's marketing team. |
Centralized marketing support and local advertising campaigns; franchisor provides lead generation support. |
Strong national marketing campaigns (TV, radio, digital) with an established brand presence. |
Established national marketing campaigns, including digital and traditional media, to drive brand visibility. |
| Franchise Fees |
Ongoing fees based on revenue; details not explicitly mentioned. |
Franchise fees range between 10% to 25%, depending on franchisee type (tax or non-tax agent), capped at $30,000 annually. |
Franchise royalty fees typically around 15% of gross revenues, plus advertising fees. |
Ongoing franchise fees based on revenue, with a range of $20,350 to $185,000 depending on location. |
| Client Base |
Primarily small businesses, including sole traders, partnerships, and companies. |
Individuals, businesses, partnerships, SMSFs; broad range of clients including wealth generation and advisory services. |
Primarily individuals seeking tax return preparation services, with some small business clients. |
Individuals and businesses, including sole traders, partnerships, and companies, with services such as bookkeeping and SMSFs. |
| Support Systems |
Comprehensive technical support, business development, and IT systems, including cloud-based accounting platforms like Xero. |
Provides technical assistance, ongoing mentoring, and access to resources for both tax and non-tax agents. |
Full support system, including proprietary tax preparation software, marketing, and dedicated franchise support. |
Full support for franchisees, including access to a network of tax professionals, training, and IT systems. |
| Exit Strategy |
Franchisees build a valuable asset and can sell the practice for 0.8 to 1.4 times annual billings. |
Franchisees can sell their practice or rebrand and operate independently after paying an exit fee. |
Franchisees can sell their location or practice to a new franchisee with corporate approval. |
Franchisees can sell their business; details on compensation for goodwill depend on franchise agreements. |
| Target Market |
Small business owners seeking accounting and advisory services. |
A mix of individuals, small businesses, trusts, SMSFs; advisory work is a key part of services. |
Focus on individual taxpayers and small business owners looking for tax return and advisory services. |
Primarily individuals and small businesses seeking tax return preparation and related financial services. |
| Technology |
Cloud-based platforms and access to Xero for efficient operations and superior client service. |
Emphasizes the use of digital tools for accounting, tax preparation, and marketing; includes IT support. |
Proprietary tax software and technology solutions for managing client returns. |
Proprietary tax software systems to assist in tax preparation and financial management. |
| Professional Development |
Ongoing professional development support through TaxAssist’s network. |
Professional development programs tailored for both non-tax agents and tax agents, helping them gain tax agent status. |
Continuous professional development programs and annual tax law updates for franchisees and staff. |
Ongoing professional development, with updates on tax law, financial planning, and customer service skills. |
| Unique Offering |
Franchisees have majority ownership of the business with a focus on building a local presence through shopfronts. |
Non-tax agents can work under the supervision of a tax agent while gaining experience and achieving full tax agent status. |
Extensive experience in the tax preparation industry with a well-known national brand. |
Established for over 50 years with strong brand recognition and a large client base of over 300,000 Australians. |
| Franchise Term |
20-year franchise term with an option to renew or exit at the end of the term. |
20-year term with the ability to sell or rebrand and operate independently. |
10-year franchise agreements with an option to renew; resale requires approval. |
Standard franchise term of 5 or more years, with an option for renewal; subject to franchise agreement conditions. |
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