Articles, videos, and links to help entrepreneurs learn about starting an online marketplace.
Contributions are welcome!
- Online marketplaces by Jeff Jordan for Andreessen Horowitz
- People marketplaces by Jeff Jordan for Andreessen Horowitz
- Marketplaces are eating firms by Josh Breinlinger for Techcrunch
- Marketplace liquidity by Borja Moreno de los Rios for Techcrunch
- How the 100 largest marketplaces solved the chicken and egg problem by Eli Chait
- Come for the tool, stay for the network by Chris Dixon
- Designing products for single and multiplayer modes by Chris Dixon
- Liquidity hacking: Solving the chicken-egg dilemma with marketplace startups by Josh Breinlinger for VentureBeat
- A rake too far: optimal platform pricing strategy by Bill Gurley on Above The Crowd
- How eBay failed in China by Helen H. Wang on Forbes
- Master marketplaces by Josh Breinlinger
- The spawn of Craigslist by Andrew Parker
- What type of marketplace are you? by Josh Breinlinger
- Vertical or horizontal by Josh Breinlinger
- Disintermediation in marketplaces and how to fight it by Josh Breinlinger
- How modern marketplaces build trust to achieve liquidity by Anand Iyer for First Round Capital
- All GMV is not created equal by Josh Breinlinger
- 10 marketplace KPIs that matter by Anrei Brasoveanu
- Marketplaces by Jeff Jordan for Andreessen Horowitz
- Platform scale by Sangeet Paul Choudary
- Platform revolution: how networked markets are transforming the economy and how to make them work for you by Sangeet Paul Choudary
- The middleman economy: how brokers, agents, dealers, and everyday matchmakers create value and profit by Marina Krakovsky
- Matchmakers: the new economics of multisided platforms by David S. Evans
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