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eda-marketing's Introduction

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기획서

  • 데이터 주어짐
  • 탐색적 분석을 통해 주제 선정 ( 문제가 뭔지 )
  • 비즈니스 이슈를 데이터 과제화 ( 문제에 대한 예측 모델을 위해 요인 파악 - 핵심 변수): 고객속성 요인, 변동 요인 등
  • 요인 지수화 ( feature engineering )
  • 분석 모델링 ( 적합한 알고리즘 찾기 )
  • 중요 요인 파악후, 인사이트 도출
  • 예측 수행( 구매 감소 고객 등 )
  • 구매 행동 특징 잡아내기 ( 군집화 ), 대응 방안 마련
  • 상품 추천 시스템 개발 ( action )

eda-marketing's People

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