$('element').elemental('fire');//simulates burning text
$('element').elemental('water');//simulates water falling from text
$('element').elemental('earth');//adds some ground beneath the tex

$('element').elemental({
	colorStart:'100,85,50',//color closest to the text
	colorEnd:'100,85,150',//color most far away from text
	y:50,//height of the gradient
	yMax:50,//maximum height
	yVariation:5,//allowed variation between heights at differnet points
	direction:'down'//gradients direction. Can be either up or down.
});