Comments (1)
I could also see RFM Segmentation being valuable for this, because customers in different segments would benefit from different strategies, which can be tied back directly to marketing budgets and channel contributions.
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Related Issues (20)
- Fix `ParetoNBDModel` Docstring Typos HOT 2
- Expose minimization kwargs in budget optimization
- Separate Weibull CDF and PDF classes
- Expected the # of transactions & CLV etc HOT 5
- Explicit dims in model config
- MMM tests depend on order of run
- Consolidate `ModelBuilder` InferenceData getters (and setters) HOT 3
- Consider changing logo green color to redish-orange? HOT 8
- mark tests as slow
- Wrapper `Prior` / `Distribution` class HOT 6
- Pull out TVP as component HOT 2
- Hyperparameter tuning HOT 2
- Support dims >= 3 HOT 1
- standardize adstock transformation to have `normalize` argument
- `BudgetOptimizer` does not seem to support time-varying intercept HOT 6
- Review `GammaGammaModelIndividual`
- Fix likelihood name mmm notebook HOT 1
- Time-Varying Media Visualization
- Use of media transform `plot_curve` in MMM logic
- Attach `dims` to media transformations
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