Add notebooks to fill the basic CLV grid about pymc-marketing HOT 7 OPEN

I should be able to write something about the continuous contractual setting! I'm feeling inspired 😅

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I'll work on adding a notebook for the sBG model for discrete/contractual settings.

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I'm making progress on ^... but I'm knocking my head on a sampling error. Hopefully, I create a PR soon!

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Is the goal to add more than one model to each quadrant? The CNC quadrant now has @larryshamalama 's BG/NBD distribution (#16), but there are several other models available in that quadrant. I wasn't sure if the idea was to get one per quadrant max or if the goal was broader than that. Also, the distribution added in #16 is named ContNonContract, which seems to imply that there aren't going to be other continuous non-contractual distributions.

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Is the goal to add more than one model to each quadrant? The CNC quadrant now has @larryshamalama 's BG/NBD distribution (#16), but there are several other models available in that quadrant. I wasn't sure if the idea was to get one per quadrant max or if the goal was broader than that. Also, the distribution added in #16 is named ContNonContract, which seems to imply that there aren't going to be other continuous non-contractual distributions.

Sorry for not replying to your question initially. Effectively, there are other continuous non-contractual distributions, as I realized later on (e.g. ParetoNBD). We briefly touched upon this point in #128

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Discrete contractual is covered by #133. Looks like a PR to address #176 would cover the final quadrant.

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We have a distribution block for Continuous Contractual, but no modeling options per #279. I've gotten questions on LinkedIn about modeling purchases made through active memberships and/or phone app sessions, so there's demand for it.

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