New Apache Camel Logo about jobs HOT 124 CLOSED

Got this. What do you think of it?

(Putting in a camel is way too overused. I tried for something simpler)

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Hey guys,

Thanks for all the feedback, especially @kenhara and @simonv3 feedback was very helpful.
So the reason I didn't go deeper into explanations was simply time related. Most of the ideas I wanted to bring into the logo were recognized by the people though, which is a good sign.

So, here is the process:

• There are 2 types of camels, dromedary and bactrian. They can be easily recognized by their humps; dromedaries have one, bactrians have two. I felt that two humps represent the camel better, especially when not using a full body one. Also, Camel (the cigarette brand) and various other brands which use a camel as a logo, have a dromedary camel representing them. It was an easy decision to go with a bactrian camel here I believe.
• The design of the humps in a logo should be doable using a Sine graph formula if I'm not mistaken:
  https://duckduckgo.com/?q=sine+graph&t=ffsb&iax=1&ia=images
  I felt that this represented well the technical nature of Apache Camel (yes, I basically created a Sine graph - camel humps pun)
• I used the Apache logo color gradient for the background of the logo in such a way it would convey a desert horizon including the sun shining from an angle (notice that it's not straight vertical aligned). P.S: I generally hate gradients, but I think this was the perfect case to use it.
• The wordmark discussion is pretty clear to me: The logo should be used with icon and wordmark in one medium. It's a privilege very few brands have to break this rule and still be recognizable (Nike, Apple, McDonalds, Mastercard, Firefox, etc.). Apart of them being in another league, they have many years behind them to be established in such a way. As said before, Starbucks needed over 40 years to be able to remove its wordmark. That's not a standard we can (or should pursue).
• Other flat or monochrome versions are needed as well of course. Here's what I would suggest, which is suitable for printing on "difficult" backgrounds, sprites, or embossing. Also, a flat version with the Apache Red is an alternative when needed.

• Again, we are free to also have a full body camel mascot (with 2 humps in that case) to accompany materials. This is how we did it for Glucosio (and the mascot is not part of the logo, but accompanies most of our materials in Glucosio):
  https://dribbble.com/shots/2586314-Glucosio-Glucat-Poses-1

That's it in a nutshell. I am sure I forgot something here but I'd be happy to further explain the thought process behind it :)

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I think "Camel" should be more sharp and thin

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Hi! While my vote goes to @elioqoshi here's my rough (or poor XD) estimate of what a vectored logo based on the Apache Spot's logo would look like.

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But I think the logo without the word Camel is currently still to hard to associate that its Apache Camel.

Once you see it with the word Camel and realise that those are humbs, which I did almost instantly, you can't really unsee it. On top of that I would say that most good logos don't necessarily make sense unless you already know them. For example Nike, its just a stroke but because you know it you instantly recognise it.

I personally think @elioqoshi really did a great job with this one.

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Hey all,

@elioqoshi, could you give a bit more overview of how you got to your current design? Maybe the process and research you did? Other variations you considered? I suspect some people would love to see that process and how your final version came into shape. Why did you choose those colors?

I'm also going to bring in some great logos from recognizable brands that are abstract where the icon in the logo without the words is involved. You'll note that a lot of these are designed by Pentagram, a very well known design agency who - I think it's fair to say - know what they're doing (I basically just went to their website and looked at their work).

And lest we forget.

I also want to point out the "silent" people who thumbed up and hearted the logo:

As I mentioned in IRC (feel free to join us there on freenode #opensourcedesign) I do think the process was a bit obscure and could have been handled and explained a bit better, but I think the end result logo is really good, and people can be really pressed for time and resources - which is a given in any volunteer effort.

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Really disappointed by the direction where this is going. There is a volunteer contributing time and efforts, a community behind supporting the process and the outcome itself (just check out the thumbsups of the logo) and yet this is ignored and basically treated in a centralized process. This is not how I experienced open source and the values it represents. I do realize that designing in the open is totally different from coding in the open, but it shouldn't come to this.

Not to diminish the great work by @elioqoshi but is there anyone else whom has graphical talents >and want to do a proposal for a logo?

This is actually pretty much the definition of diminishing, sorry. This is insulting to be honest and beyond my personal ego, also leaves out the community comments which are not part of the decision making here.

I hate to become bitter, but there is a limit. I will stop it here and hope that some other designer will be able to satisfy your vision for the project, which I seem to not be able to deliver.

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For some reason when I first looked at it I imagined the camera panning back to show Homer Simpson snoring in bed.

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I couldn't say it better honestly what the other said :)
A camel's special trait is not the head, rather than its humbs, so keeping it simple helps here.
Also, if you don't want to end up looking like a certain cigarette brand I think we should play along those lines here.

Also... Perl.

When doing this logo I had a "Eureka" moment, so that's usually a good sign. With all modesty, I think it's composed well and the Apache colors even look like the desert sun in the circle, which really fits nicely. I can hardly think of a way this could work better differently

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One more

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how about adding jigsaw pattern filter on the camel to make it look like a solved jigsaw? that would fit the idea of integration and keeps camel intact? something like this?

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@davsclaus

But I think the logo without the word Camel is currently still to hard to associate that its Apache Camel.

You are correct. But that is why it took Starbucks almost 30 years to remove the type from their logo.

I would like to see some ideas with a Camel animal also in the logo somewhere.

Anytime I see a full Camel illustration I think Perl. Just saying...

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@gillisig great point with the Nike swoosh.

@davsclaus I just don't want this to happen again: https://issues.apache.org/jira/browse/PIG-3214

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Besides Perl, OCaml (https://ocaml.org/) is yet another camel in the programming space that we may need to avoid confusion 😄

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I can fully understand @elioqoshi’s reaction here. There’s a great logo design contributed which lots of people apparently really like. It hints at the camel name while not being in your face. It uses the Apache logo colors in the background. It has a monochrome version which works well. The reasoning behind it has been explained thoroughly by @elioqoshi at #108 (comment), unlike lots of the suggestions posted in this thread. That’s demotivating.

This discussion is the typical bikeshedding which drives away contributors (not only designers) away from open source. That’s not what I’d like to see happen in the Open Source Design community. We are welcoming, productive, and also pragmatic to get things done.

is there anyone else whom has graphical talents and want to do a proposal for a logo?

@davsclaus I doubt anyone else would want to put time into it if this devolves into a contest. Also, we are all about collaboration so it should happen working together with @elioqoshi, maybe iterating on the design.

So let’s please work together instead of against each other. Keep in mind we are all in the same boat and this is not an agency bid to battle other participants out.

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think that way https://rizzo.lonelyplanet.com/styleguide/design-elements/colours - design is agile. design, release, test, repeat. ;)

I would love to help, but I've got way too much work to do at the moment...can help with writing a brief and gathering materials/ inspirations.

BTW, would be helpful if you could create mood board of logos that you guys like (apache team). So the person who designs is isn't going off rails and gets disappointed.

@elioqoshi be nice, be humble and work hard, remember you don't have to be the best in everything...and definitely do not take feedback the way you did. Taste is a personal thing, you didn't ask questions, you just presented them with your point of view over the logo and got offended when they simply feed you back with their point of you ;).

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@mattrpav I assume @elioqoshi has gone through the process of deciding what concept or version is worth showing.

When dealing with a minimal group of decision makers, it's possible to branch off into a few concepts if they're deemed worthy of exploration, but this is highly reliant on rapid feedback and consensus.

At a large scale, this instead becomes like a project flooded with issues/feature requests but no PRs. Tasks start to all rest on Elio's back while at the same time, trust in his work seems to diminish. I wouldn't go that way.

Elio should receive feedback in the form of additional information to act on, not requests to execute something – these hide the intent instead of making it obvious, and take away his agency over his own concepts.

There's a good amount of enthusiasm for Elio's proposal. I understand there are other channels where the logo will need to be shown? I say this is a wonderful candidate to send through the whole loop. If there is good feedback or a reasonable veto to be heard, it will happen.

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Some old school experiment:

Can attach ai if any want to play with :)

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Here's for a less professional more cartoon-y logo. He looks a bit goofy though:

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If we were to go with @lanwen design, the typography needs to be improved e.g.:

I would like to get an experts opinion once the final design is picked.

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Why would you want to do that? Randomly suggesting mockups without backing up the reason you support that doesn't help in this case.

I must say thank you for that example, as it's clearly noticeable how wrong the logo can go if we go into that direction.

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AFAIK Apache Camel is the project under ASF and ASF is all about community and meritocracy. If something was contributed and has a merit for the project - it usually is accepted by community, even despite some individual preferences (well, may be its not a good wording - better to say that those got worked out during the consensus building process)

With current contribution, may be it's time to move the discussion of current logo proposal to ASF mailing list thread that is linked here?

From my experience working on Apache project for past 2 years - usually there is going to be some extra communication work to get your contribution accepted and ASF bylaws say "if it did not happen on the list - it did not happen". Moving this to the mailing list could be a great way to engage with wider developers community of the project and see if there are other opinions or strong preferences, etc - after all, people who will spend most time looking at the logo are there, not here.

And @elioqoshi, please do not be discouraged! You did amazing job and this logo is one of the best out of all 200+ Apache projects :) Taking about design, especially to developers is hard indeed and requires extra communication and education, so thank you for your efforts in doing so for one particular community!!

By no means I'm in position to give advices here, but if you want one - please, try to bite the bullet and keep up a good work engaging in wider project's developers community and you will not regreat :)

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I love the 2 humps! Well done @elioqoshi ! They really boil down the essence of what makes a camel unique, and also suggest sand dunes, and also the desert sun. Not being completely explicit is an advantage not only because it's a trend for logos, but also because it reinforces the ahah! moment when you do get it. Like most logos, maybe you want a full variant with the words Apache Came added, for places where there's enough room.

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I think the Apache Camel has a new bad ass logo. Great job @elioqoshi !

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@elioqoshi

Its really nice, It looks a bit like a mountain because of the yellow gradient, I don´t know if are intentional or not.

I think in black backgrounds red its a bit to agressive. Maybe you should create the monochrome for that purpose.

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@nicolaferraro you make great points on the use of the letter "M". Your concern is valid. Although it made me look harder and I find it interesting that "M" in directly in the middle of "CAMEL". It sort of connects the "CA" and the "EL" which is sort of what the software does:

Apache Camel is an open source Java framework that focuses on making integration easier and more accessible to developers. It does this by providing:

• connectivity to a great variety of transports and APIs

via http://stackoverflow.com/questions/8845186/what-exactly-is-apache-camel

I know it is completely out there but so is the new Uber logo (with the sideways "U"), until I watched this: https://www.youtube.com/watch?v=bx1-im6i8uk

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something like this but with some color fill ?

more here http://www.shutterstock.com/pic-247834678.html

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What if we merged Elio's and yours?

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@ivocosta82 not sure. I (and 61 others) wanted to go to in @elioqoshi direction, then some said they thought having a full camel in the logo was the way to go. One thing that was confirmed through this issue is that getting logos designed for Open Source projects is hard. But I like the challenge. 😄

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should the logo live by itself or should it convey the values of the organisation behind it / the product it stands for?

i must admit that after having read the apache camel webpage, all i can suggest is to "merge" all the proposals made until now in one "integrated" logo...
or taking elio's logo and let everybody make one single change (the most inspiring quote i can retain from the site being: "a camel is a horse designed by committee").
... part of the problem might be rooted in the product... : - )

sadly, reading

• what is apache camel?
• why is it called "camel"?

was only of very little help for me...

anyway, the whole discussion here was (and is) very instructional to me and i hope you will finally come up with a good logo.

i would just avoid logos that looks like traffic signs or like a tobacco company (yellow is probably a no go).

p.s.: i like the abstraction in elio's logo, it works well, but i also understand that the stakeholders might want a more in your face camel... (everything in this project is so hard to grasp, at least the logo could be straight forward?)

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@amadmonkey I think that looks awesome!

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Thanks for all the logo designs. Its good to some different styles.

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@amadmonkey ah you also did the carton Camel logo from the side, yeah its nice as well. The yellow color is a big too much imho.

The logo reminds a little bit about the carton Camel that FuseSource did for the CamelOne evnents
http://camelone.org/

Those carton animals was done by a professional designer, but they are not in anyway official logo for Apache Camel. Only done for the CamelOne events to have a nice website. The CamelOne events are no longer happening (sadly)

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Yep, its a draft, so im ready to fix small issues if any
here is all my experiments if any want to change smth

https://yadi.sk/d/V_orRA5GyhP6P

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I thought it would be helpful to list out some use cases to consider w/ logo design:

• Website, Presentations, etc
• Laptop sticker
• Website favicon.ico
• Car window sticker
• File explorer file type icon
• IDE/Tooling eye candy
• Gadgets-- usb drives, pens, etc

Examples that balance all this well:

• GitHub, Jira, GMail, Kubernetes, etc.

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re: the cartoon camel-- perhaps the cartoon-style Camel would be a good option as the mascot and maybe not the logo? The plush toy Camels are always popular at conferences / presentations for folks to take home to their kids.

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I would love to see @amadmonkey play with the typography on @lanwen's design: https://yadi.sk/d/V_orRA5GyhP6P

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Will try to do something in a few days

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The jigsaw is interesting as integration is about putting different puzzle pieces together, and sometimes when two pieces dont fit together Camel offers an adapter piece that make them fit together.

I like this symbol.

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I test to see if I can understand "what it mean" without the naming and Its a bit difficult to understand what is the mean.

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I can definitely see some camel to drive.....

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Like the idea of the desert with the sand dune and that they form Camel humbs.
But I think the logo without the word Camel is currently still to hard to associate that its Apache Camel.

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I would like to see some ideas with a Camel animal also in the logo somewhere.

I understand the first logo with the simplicity and if its just a Camel with 1 humb walking in the desert, or something.

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I agree with you @davsclaus , I think a new logo with Camel Animal can be a good idea. However Great job @elioqoshi !

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It can be a good idea, but I don't think it is one in the particular case

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To give you inspiration @elioqoshi , here's my camel ;-):

@davsclaus what do you think ?

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Sorry, but how is that related with this particular logo design?

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I also think the proposed logo is a bit hard to connect to Camel without the text. My first reaction was M ?. I would much rather have something even simpler, without the shading, that also works in when printing in only black and white.

If we do not want to use the animal perhaps something that includes the C and that hints on the capabilities of Apache Camel (connecting and integrating things) ?

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This is a nice design, @elioqoshi! Here are my thoughts:

Re: Name/text/recognizability
Because this design is more abstract, I think the text should be a standard part of the logo for now. With use over time, they could drop the text. Alternatively, begin this transition by allowing exceptional use of the logo without text in small formats (e.g. avatar icons).

Re: Monochromatic/simple format
I agree with @Espina2 and @ullgren concerns. What would this look monochromatic on dark vs light background? I think a black/white and white/black alternate versions are needed for their community to approve/finalize this design. I suspect they have their logo printed on conference t-shirts, etc.

Re: The camel
The camel could still be a strong part of the brand, but freed by moving it to a mascot outside of the logo to become more stylized since the logo must be constant and unchanged across mediums. I am thinking similar to OctoCat.

What do you think about this, @davsclaus

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Don't get me wrong I think its a really good start @elioqoshi and a nice work.

Just one more ideia

You can play with type to. Like with letters "AM" you can make something like the example above. It will look more personalized and unique.

This image don't belong to me

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I like the design of @elioqoshi but I'm agree with @davsclaus too.
Maybe something like this can work:

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Personally I like a lot the logo designed by @elioqoshi .

My first impression was that of a dejavu.

Maybe because of the two humps in a circle designed by the "M". After few days I appreciated it much more and started forgetting about Motorola..

My only concern is about the "M" suggested by the logo. The logo is not abstract like the master card one, it suggests a precise letter that has nothing to do with Camel. I think people can experience difficulties to remember the product associated to the logo, because they try to guess something that starts with "M".

I think it will be used a lot without the text, especially when a small-sized logo is needed.

Look at the "Great Eastern Energy" logo posted above. It's not completely abstract, it's a rotated "G" and the counter-rotated paper highlights that. Would you use it for a company named eg. "Big Eastern Energy"?

I'm not a design expert, but I'd have added some asymmetry to the logo, to break the association with the letter "M". Dunes in the desert are asymmetric respect to their axis, as much as camel humps when it runs. Two equals humps are more associated to hills than a camel back: all animals are symmetric when watched from the front, but asymmetric when seen from their left/right side. The particular of the neck being lower than the back is something that few animals share, and my mind associates it immediately with a Camel.

Just thinking loud. The work you've done is great.

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Logo should be definitely distinguishable even without the words Apache Camel inscribed inside.
The circle shape is a good idea.

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maybe it's just me, but circle based logos make me think immediately to web browsers

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My initial reaction of the proposed Camel logo was that it looked like a M and not two humps. And then I immediately thought of MuleSoft. Perhaps it is just me? But there is a lot there that I like.

Perhaps my comment is just similar to @nicolaferraro

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Just my two cents, but the new logo with the humps looks pretty cool and although it took a minute or two to connect the humps it looks really nice. It would be nice with the animal as well but sometimes logos can get cluttered. But definitely going in the right direction. Looking forward to the new site as well ;)

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Not to diminish the great work by @elioqoshi but is there anyone else whom has graphical talents and want to do a proposal for a logo?

Besides the actual logo I would like to see related graphical artwork we can include in the Apache Camel distribution such as

• Camel Animal

For example at hawtio we have this general Camel icon we use in the tooling
https://github.com/hawtio/hawtio/blob/master/hawtio-web/src/main/webapp/img/icons/camel.svg

However it would be good to have a similar Camel icon at Apache Camel where we have the (c) of the artwork so there is no implications of including it in the release. I am actually not sure where the origin of that Camel in hawtio is from.

And further down the road a freshen up set of (but this is for a different conversation)

• EIP icons

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I will be on PTO next week (moving to new house) and the following traveling for business. So I wont be so much online and attentive for the following 2 weeks.

By all means keep on this conversation and provide feedback.

I do like the proposal by @elioqoshi and love the fact that the logo can be done as black/white as well and still look good.

I would like to see if the Camel animal can somehow be amended to the logo (for special use-cases) for example as 2 halves of a circle. So its (tail(^^)head) or maybe with the Camel wording so its Ca(^^)el and C and l are used to start/end the circle. Where l can be used as part of the legs of the animal. Anyway just a thought.

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+1 for @elioqoshi proposal. Love it.

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@oscerd you can do +1 on the comment itself where there is that thumbs up hand with a counter. Then its easier to know the count as it goes up / down accordingly.

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@davsclaus Sure!

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I like the logo itself but I don't think if it's good for camel: looks like a new variation of the Mastercard one, both for colors but especially for the M inside...

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Camel logo should probably avoid resembling M letter. Just to differentiate from the other frameworks.

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Some scraps (just an idea):

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@equinusocio resembles too mach of these and one more, that I can't recall right now...

@elioqoshi , I think you missed the brief a bit and went off your own path, then got offended when you got genuine critic / feedback. Think simple, block colour, send the message, logo can exists on it's own, without the Camel Apache added.

In general gradients are very 90's in logo design, unless you are instagram and target specific audience ( bubbly teens plus wannabe food photographers ).

Guys from Apache - would you mind writing a short description what would you like from the logo ( what project it is related to, what tools will be used, what software it is related to ), what message would you like to convey. Will the logo be printed on, e.g. t-shirts, pencils, stickers, etc. Do you have any branding colours or do you need branding guidelines to be created? What font, if any would you like Apache to be featured in ( obviously open source ).

With these informations it's easier to reach a consensus over the logo drama.

Ta

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@plastelina just to explain the fade: This is the new/current Apache logo:

It has that fade. ;) And that’s why that part of the design is that way.

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@jancborchardt this is neither a fade, not a gradient - it's a spectrum ;). And it does not look anything like the logo proposition... um, not sure why you are chipping in with this comment, are you responsible for apache guidelines :/ or are you actually designing the logo?
Again, it's not about arguing about detail, it's about reaching the consensus.

After small research, I do not see the reason why you can not use some funky camel. Here you go ;)

The project is about integrating systems, is that correct : talking camels? shisha pipe, bedouin tent. I would go this direction.
this one can follow the concept of the actual Apache feather - and you have an A there for Apache :)

I've got some spare time tomorrow, will try to help...

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I fully agree with Elio's point here, his contribution was pretty much
upvoted by everyone, as Jan pointed out, although some comments were not
based on strong arguments and were just points of view as non-designers,
which is IMO a type of attack or insult at Elio's proposal.

I believe that this should not come down to a contest so we should work
together and not complain about things that are not very logical to the
request and this specific logo.

On 10/23/2016 01:45 PM, Jan-Christoph Borchardt wrote:

I can fully understand @elioqoshi https://github.com/elioqoshi’s
reaction here. There’s a great logo design contributed which lots of
people apparently really like. It hints at the camel name while not
being in your face. It uses the Apache logo colors in the background.
It has a monochrome version which works well. The reasoning behind it
has been explained thoroughly by @elioqoshi
https://github.com/elioqoshi at #108 (comment)
#108 (comment),
unlike lots of the suggestions posted in this thread. That’s demotivating.

This discussion is the typical bikeshedding which drives away
contributors (not only designers) away from open source. That’s not
what I’d like to see happen in the Open Source Design community. We
are welcoming, productive, and also pragmatic to get things done.

is there anyone else whom has graphical talents and want to do a
proposal for a logo?

@davsclaus https://github.com/davsclaus I doubt anyone else would
want to put time into it if this devolves into a contest. Also, we are
all about collaboration so it should happen working together with
@elioqoshi https://github.com/elioqoshi, maybe iterating on the design.

So let’s please work together instead of against each other. Keep in
mind we are all in the same boat and this is not an agency bid to
battle other participants out.

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briefly, i should say i like the simplicity of @elioqoshi 's design. I must say he has to put up with genuine critism about his design. and whoever does critism should know he is an artist and he has some ego. we have to put up with everybody's ego. This brings no ego :) anyway, just a short critisim from me, even if i am mostly keen on simplicity and plain logo, for this very first moment i felt i would most like a crazier logo; like a camel looking like an octopus, as apache camel embraces open source integration in every aspect.

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My couple of ¢s here.
IMHO, now a days all logos are pretty simple, small in size, with dual or mono color and mostly in 2D style (Just take a look at Github itself), perhaps it's simple effort for a creative/innovative designer.

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If we want Camel then maybe a Camel in this style?
Nice clean flat style

See here Apache Spot

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@elioqoshi be nice, be humble and work hard, remember you don't have to be the best in everything...and definitely do not take feedback the way you did. Taste is a personal thing, you didn't ask questions, you just presented them with your point of view over the logo and got offended when they simply feed you back with their point of you ;).

How did I take feedback If I may ask? We are going rounds here without getting to a solution. There were points addressed and I answered them. Later there were no arguments given apart "I would like to see a full camel as part of the logo". Very helpful indeed.

Yes, I will be angry here, because as you can see, the majority of the people supported a specific proposal and that was not taken into account. THAT is my problem here. Call it my ego being offended or whatever. If a specific person acts as a decision maker in a Free Software project without taking into account the majority of other people's opinion, that's where a line is crossed.

But hey, let's just brush this off a just another designer ego going full primadona. If that makes you feel more righteous to judge my actions.

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I don't think @davsclaus need any kind of defenses but he just asked if someone else has proposals for the logo. In my opinion this is not diminishing you work. Maybe someone has other ideas: as everything in ASF projects, there will be a vote for this too. None here is acting as decision maker, least of all @davsclaus. I like your logo but this doesn't mean I can't evaluate others logos or appreciating work from others.

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Just to clarify, taking a step back here as it might have looked like this was about me. I apologize for that.

I wanted to make sure that an open process was being held and the community was looped in the decision. No intentions on potential drama here so let's move on.

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@elioqoshi I can appreciate some level of disappointment when a request for other options goes out. One thing I've come to appreciate in my 20'ish years in working with Open Source is there are a lot of folks from many countries and often the the tone can be lost in a conversation as the translation crosses multiple languages and cultures.

Sometimes the process can get a little ugly, but in the end it all works out if the best idea bubbles to the top. I think its fair to ask for other contributions before committing to a branding decision that impacts everyone involved in the community.

@elioqoshi I like your style and approach. When I've done logo and branding before, I've asked for multiple options from the same creator. Do you have other concepts that you've played with and would consider submitting for review?

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I really like @elioqoshi's logo but I think it would also be really cool to see some sort of mock up of @ssatguru's idea of a camel in the same style as the apache spot beagle

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Have to say that I love that camel @lanwen. I barely passed second grade art so I know this looks like crap but I played around with combining this with @elioqoshi's work and kinda liked it

Obviously someone with more talent can coax out something better but I really like the camel, dunes and font/color combination. I cannot stress how much my work does not do justice to the hard work of @lanwen and @elioqoshi but this is open source so I get to try too 😉

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@lanwen that is actually really good. What about the typography?

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@lanwen yes looks great

cc: @davsclaus

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Some of these designs look similar to the competition, is that wise?

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@amadmonkey nice! More the merrier. =)

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@aoloe I think we should get 1 or 2 more designs in and put it to a vote. Usually, I just work with 1 stakeholder, come up with 3 different designs and then let the community vote. Since I am new to this org (@opensourcedesign) I decided to try it this way, which I swore I would never do again.

Either way, Apache Camel will have a new logo and if it takes 6 months then that is fine with me. This isn't my first rodeo ;)

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@amadmonkey interesting!

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I like @lanwen 's design. Clean and sharp.
I don't like @elioqoshi 's design. It reminds me my receding hairline. :D

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@amadmonkey its interresting to see a Camel head from the front side. Very often its from the side to show its humbs. The carton is nice, however I don't think so many can see its a Camel right away. But surely you have artist talent, and would be nice to see a Camel from the side as well.

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@lanwen I like the simplicity of your logo with only a few colors. It would also make the logo scale well up and down as vector graphics. And that the logo can be used with and without the wording Apache Camel.

This is a bonus as it would be good to be able to have a Camel icon that tooling etc also can use.

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@lanwen I was thinking - would it be possible to simplify the logo a bit? Instead of the whole camel - just the humps and the head. Head protrudes the circle as it does right now. Just an idea.

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@elioqoshi it was not my intention to step on your toe. You have surely shown great skills in graphical designs, and your remarks on the reason/design for your logo makes sense.

I wonder if it would be possible to try make the logo not resemble the M word? The reason is that people may mistake the logo as logo from our big competitor - Mulesoft, which has a similar product called Mule. Their animal is a Mule/Donkey.

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@lanwen - looks simple and great. All in similar case like 'Apache Camel'?? - just a thought.

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Good call @mattrpav with the cartoon-style mascot. @amadmonkey did a great job on that.

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Thank you @mattrpav.
So my logo not meet the conditions which do refer,
for this reason i have deleted my post with my
logo offer.
Thank you to all.

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@davsclaus vote time?

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In general I like the logo with the abstract camel im the circle. However would it be possible to chose any color that is not red for the circle? With the red circle it looks somewhat like a traffic sign "no access to camels".

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@stsiano yeah that is a good observation. Would be good to see a different color.

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@elioqoshi I wonder if you could tinker a bit with the APACHE Camel positions. What if APACHE is centered above Camel?

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I agree with @stsiano and I love the logo.

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Argee w/ @stsiano. The red circle also invokes a likeness to the London underground signs.

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event though like @mattrpav and @stsiano said it might invoke likeness to the London underground signs, it also looks a like a road sign forbidding camels :).

• Nevertheless it looks cool, clean and simple and not bulky (e.g. i think apache icon is bulky)
• Would fit good as avatars in local git projects which make use of camel.
• can be used also similar to social icons on websites

as a suggestion: since apache camel is an integration framework, may be would be possible somehow to refer to it also in the logo? (like git logo makes it clear what it does (branching))

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I like this one. Wouldn't be even better if the jigsaw would cover the
circle too?

On Tue, Nov 22, 2016 at 7:23 PM, Claus Ibsen [email protected]
wrote:

The jigsaw is interesting as integration is about putting different puzzle
pieces together, and sometimes when two pieces dont fit together Camel
offers an adapter piece that make them fit together.

I like this symbol.

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