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a-b-testing-results-analysis-using-r

This dataset contains information collected by the results of A/B testing of a company’s website concerning the number of conversions on their website in different countries. We have two datasets named “ab_data” and “countries”. These two datasets have information on 7 variables/attributes on 2,94,478 observations. The objective of this analysis is to find which page works better in the sense of conversion and also to find which page works better country-wise i.e. to suggest if we should replace old_page from new_page or not.

amss

campaignplanner_v3

Shiny demo of A/B test planning and evaluation (improved UI for A/B testing method taught in free video course)

datasaurus

R Package 📦 Containing the Datasaurus Dozen datasets :bar_chart:

fb_lift_study_design

This repository contains code used to calculate the test power and required sample size for Facebook lift studies and multi-cell lift studies.

geoexperimentsresearch

An open-source implementation of the geo experiment analysis methodology developed at Google. Disclaimer: This is not an official Google product.

github-upload

hands-on-data-science-for-marketing

Hands-On Data Science for Marketing, published by Packt

hands-on-data-science-for-marketing-1

mmm_stan

Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS

nara

nevergrad-tutorial

Repository contained the full code showed in the Nevergrad Tutorial

ppz

Cópia do curso Python para Zumbis

r_airfrancebusinesscase

Used R statistical tests and analysis to develop business insights increasing market presence and ROA for Air France. Google search engine resulted in the lowest ROA at 8.

referencias

stacked_incrementality_testing

Code used for the stacked incrementality test framework

stats-illustrations

R & stats illustrations by @allison_horst

supervised_randomization

Experiments showing the profit efficiency of targeted randomized sampling in comparison to standard A/B testing