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Hi 👋 My name is Markus Baersch

Analytics Nerd | Technical Marketer | Developer | Speaker

I am a former developer and software project manager who moved from desktop to the web. My focus are 📊 all things analytics and data quality. I love to try new things, play with cloud services and build Custom Templates for (client-/server-side) Google Tag Manager. You will find a lot of them here and a few more in Gists that belong to my 📖 e-book about building custom GTM templates.

Skills

JavaScript PHP rlang HTML5 CSS3

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Markus Baersch's Projects

array-item-cleaner icon array-item-cleaner

Custom Variable Template for for **server-side** GTM. Cleanup for array items with RegEx

base64 icon base64

base64 encoding & decoding (Custom Variable Template for Server-Side Google Tag Manager)

checkout-timer icon checkout-timer

Google Tag Manager Custom Tag Template for measuring checkout duration (as custom dimension or user timing in GA)

cookie-killer icon cookie-killer

delete cookies by name (Custom Tag Template for Server-Side Google Tag Manager)

cyrb53-hasher icon cyrb53-hasher

hash strings using a cyrb53 implementation - standard ascii characters only (Custom Variable Template for Server-Side Google Tag Manager)

cyrb53-hasher-web icon cyrb53-hasher-web

Google Tag Manager Custom Variable Template for hashing strings using a cyrb53 implementation

datalayer-event-repeater icon datalayer-event-repeater

Google Tag Manager Custom Tag Template: climbs up the dataLayer to a specific event and repeats all events that match a list of desired event keys

digistore24-purchase-helper icon digistore24-purchase-helper

Google Tag Manager Custom Variable Template. Extracts Digistore24 purchase data from (user-defined) URL parameters and provides an e-commerce object in Universal Analytics or GA4 format.

ecommerce-selector icon ecommerce-selector

Custom Variable Template for for Google Tag Manager. Finds specific ecommerce push to dataLayer by ecom type (UA) or event name (GA4)

ecommerce-value icon ecommerce-value

Custom Variable Template for for Google Tag Manager. Calculates value fir items or products array from price, discount and quantity

event-id icon event-id

Google Tag Manager Custom Variable Template for generating unique event ids

extract-json icon extract-json

Extract element from JSON object or valid JSON string by path using dot-notation (Custom Variable Template for Server-Side Google Tag Manager)

extract-json-web icon extract-json-web

Extract element from JSON object or valid JSON string by path. (Custom Variable Template for Google Tag Manager)

extract-parameters icon extract-parameters

Extract Parameters From Event Data (Custom Variable Template for Server-Side Google Tag Manager)

ga4mp-tag-server icon ga4mp-tag-server

send events via GA4 Measurement Protocol (Custom Tag Template for Server-Side Google Tag Manager)

get-external-data icon get-external-data

Google Tag Manager Custom Variable Template for receiving file contents / data from external url or simple APIs using a GET request

get-root-domain icon get-root-domain

Google Tag Manager Custom Variable Template. Returns root domain from hostname or URL

json-helper icon json-helper

Parses a valid JSON string and returns an array or object or stringifies arrays or objects

legacy-click-id icon legacy-click-id

reads gcl_aw cookie and returns stored click id (Google Tag Manager Custom Variable Template)

number-string-operations icon number-string-operations

Set of Math and string manipulation operations (Custom Variable Template for Server-Side Google Tag Manager)

plg_optoutmarker icon plg_optoutmarker

Plugin für Joomla zur Markierung interner Besucher anhand der IP oder eines Headers zum Ausschluss in Google Analytics

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