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Karine Tan's Projects

marketing-analytics icon marketing-analytics

Using scikit uplift algorithm to quantitatively determine optimal marketing promotion channels, coupon types, day & timing while keeping other factors constant

mobile-app icon mobile-app

Responsive mobile/web app to analyse BTO housing, key features include: (a) sliders to filter units that are within a certain distance from MRT, mall, parks or schools (b) heatmap of average neighborhood prices (c) forecast of resale value (d) filter by property type

optimisation icon optimisation

Optimised location, timings, and amount of vehicles to move, accounting for labour costs – this is because vehicles have to be moved between different charging points due to a difference in demand and varying popularity of pick-up/return points. Trips were simulated & discrete optimisation was applied

zalora-app-analysis icon zalora-app-analysis

Natural language processing (NLP) of Zalora’s Apple & Android app store reviews, automatically synthesizing key issues for technical & business action – allows for app performance monitoring & quick reaction to customers

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