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Jude Ken-Kwofie's Projects

lipstick_effect icon lipstick_effect

My wife is in the beauty industry and has always asked me to do some analysis to help her out. So, I decided one weekend to investigate one such economic indicator - “The Lipstick Effect”. The goal is to to find evidence if beauty indulgences can predict stock returns, overall US economic health, and consumer confidence. The Lipstick Effect or Indicator suggests that consumers purchase less expensive business products when they feel unsure of the future of the economy. The Lipstick Effect is a theory that when economic times are tough, consumers stop spending on big-ticket items, but actually increase their spending on smaller indulgences.

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WiseHub is an African focused customer intelligence platform that leverages AI-driven data analytics to deliver personalized financial services to best serve customers and drive financial inclusion and economic mobility.

wisehub-server icon wisehub-server

WiseHub is an African focused customer intelligence platform that leverages AI-driven data analytics to deliver personalized financial services to best serve customers and drive financial inclusion.

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