danielgatto23 Goto Github PK
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danielgatto23's Projects
customer-segmentation-for-credit-card-users_sas
Customer Segmentation for Credit Card Users (Banking domain): Defined a marketing strategy by developing a customer segmentation profile using K-means cluster and factor analysis. Used the derived KPI's to gain insights on the behavioral segments of credit card customers. The sample dataset summarizes the usage behavior of about 9000 active credit card holders during the last 6 months. The file is at a customer level with 18 behavioral variables.
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